Growth Strategy for Vincor Essay Example for Free

Growth Strategy for Vincor Essay Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments red, premium, varietal, and ice wines. Supply is always a big concern and government regulations for the sale of alcohol must be considered. As a result of the changing environment, new prospects in the market and strategic growth in external markets (international) should be analyzed. Going forward, Vincor’s growth strategy needs to focus on markets where they can have substantial market penetration and be highly successful. The opportunities are as follows: 1) Expand into international markets via acquisition and restructure the current debt to reduce interest costs. Capitalize on the popular brand name in the new market to achieve significant foreign growth. 2) Varied approach to cost reduction and focus on niches within Canada. Recover a portion of the emerging grey market by developing new product packaging for the low-end wines (plastic or boxes). 3) Build mutually beneficial partnerships with new glass bottle suppliers and develop a sales channel that will induce economies of scale for the price of bottles and increase margins; or renegotiate with current suppliers to reduce costs and provide incentives by signing an exclusivity agreement. 4) Zero in on the ice wine consumers by meeting the demand. Exploit the Inniskillin brand in the Canadian premium wine market in order to gain market share. 5) Develop a new product internationally through a partnership with a winery or vineyard by leveraging Vincor’s strong management team, international award status and proven sales force to sustain Vincor’s growth pattern. Expanding internationally through the acquisition of a company with strong branding would prove the best alternative, both in terms of timing and future growth potential. Developing a partnership in order to produce new products would take years and considerable time and effort before any gains would be realized. The varied approach would not produce enough growth to support an IPO, but many of these avenues will be addressed to reduce costs over the next several years. First six (6) to twelve (12) months: †¢ Set up the team that will conduct an international market study to determine which market, and more specifically, brand to penetrate. The team will include: 1. Jones and a market insight team (utilize services of a consulting firm that specializes in foreign winery acquisitions) 2. Jackson and his mergers and acquisition (MA) team 3. Munroe for sales and marketing 4. Investment banker †¢ The market insight team will gather the data and develop a sound understanding of the targeted wineries and knowledge of the regulations of the country †¢ Recommendations will be made to MA team Next twelve (12) to eighteen (18) months: †¢ Once a decision is reached, the investment banker and MA team will contact the companies, begin their due diligence process and conduct the final purchase †¢ The new winery will be integrated into Vincor’s portfolio and Munroe with his sales and marketing team will be responsible for its growth The international acquisition will expand Vincor globally and provide for significant growth in its portfolio. At the same time, the desired Canadian relationships with suppliers will be cemented to reduce cost of sales and increase margins.

The Rise of a Native American Balladry Essay -- Music Ballads Native A

The Rise of a Native American Balladry First, it will be necessary to review some important points. In the early days (1600-1770s), importation/adaptation was the dominant process. British songs and ballads were adapted to the frontier experience, Victorian morality and Puritan ethics. Songs which contained subject matter which was completely irrelevant to the frontier or unacceptable to moral and ethical standards were either discarded altogether, new lyrics were added to old melodies, or lyrical changes were made. (Remember, there were no copyright laws at that time). However, even from the beginning, original folk creations began to take their place alongside the traditional ballads. While some strong similarities to the traditional patterns my be observed, some important differences emerge. Compared with British ballads, American ballads placed more emphasis on vocal harmony and instrumentation (except in the mountain regions where women seldom played instruments). The American ballads were more journalistic (Wolfe, in Carr, 1979:4), that is, they paid much more attention to names (Tom Dula, Sally Goodin, Omie Wise, Floyd Collins), dates (of train wrecks, floods, wars, mining disasters) and place. They were certainly more moralistic - in keeping with the Puritan moral code. Art for art's sake was considered frivolous, e.g., "fiddling around." The idle mind is the devil's workshop, therefore frivolity is also probably sinful. These attitudes were very pervasive and were instilled in generations of American youth through McGuffey's Reader, Poor Richard's Almanac and popular literature such as Hawthorne's Scarlet... ...r is an instrument of Spanish origin and would likely have been transported to the new world by Spanish colonists. However, the guitar was in the American colonies during the colonial period. Malone is probably correct in his assertion that the guitar was rather late in coming into the southern musical tradition; however, once introduced it soon became the dominant instrument. Again, the Sears-Roebuck mail order catalog was one of the major sources for the guitar. Works Cited: Carr, Patrick (ed). The Illustrated History of Country Music. Garden City: Doubleday, 1979. Lomax, Alan. "Folk Song Style," The American Anthropologist 61:926-955. Malone, Bill C. Country Music USA: Fifty Year History. Austin: University of Texas Press, 1985. Nettl, Bruno. An Introduction to Folk Music in the United States, l960).

Automobiles: Symbol of Status Essay

As I roamed around the campus and interviewed people, asking questions with regard to automobiles, I realized that people from UP Baguio perceive things differently and diversely. Of all the answers that I gathered from different sectors of UP Baguio, from the students, faculties and even staffs this statement was the most strucking for me. One of our sanitary janitors told me † Alam mo, ang tao nahahati lang naman yan sa dalawa e. Yung mga taong meron at yung mga taong wala- yung mga taong may kotse at yung mga taong wala nito. At kung tatanungin mo ako kung importante ang pagkakaroon ng lugan (kotse), ang sagot ko ay oo, dahil kung may kotse ka ibig sabihin nun angat ka at nakalampas ka na sa pagiging mahirap.† Overview: Cars as status symbol before and now. From earliest times, people have felt a need to set themselves apart from others in the society in which they live. As Weber would put, it is status that sets as from others and thus it is through evaluation of other people where we can find our place in the society. By this, often this competitive desire takes the shape of acquiring material items to symbolize one’s uniqueness. These â€Å"status symbols† can come in many shapes and sizes. This paper primarily would talk about automobiles (particularly cars) as a mark of distinction and as a status symbol. Since cars have long been another common status symbol. Since the beginning of the twentieth century, the automobile has been one of the most powerful and pervasive status symbols (Brown, 1998). This paper aims to answer two things 1.) Can cars be considered as a status symbol in the UPB community? 2.) How does one define and associate cars into ones status? Randomly, I interviewed different people in the academe; it may be a student, teachers and staffs. I decided not to limit myself into just one sector of the university for this can result to hasty generalizations. I have interviewed them in a manner by which I can get their idea with regard to their view of considering cars as status symbol and how it is reflective with their classes in the society. En masse the students, teachers and staffs of UPB community considered cars as a status symbol. Surprisingly, the general idea behind cars as status symbol comes from varied point of views of all the individuals within the different academe of the UPB community. Generally, having an automobile is a symbol of one’s success in the UPB community. More definitively, it is a two way perception of owning a car. The intention of the consumer owning a car, to show a distinction and power, and the counteraction of the community involved of one individual owning a car. During the interview, there are different views and perspectives with regard on the association of a car into his/ her status. Generally, the data I gathered boils down into one answer. Their answer â€Å"it depends on what car.† In a nutshell the people I’ve talked to considerer the model of the car in defining their status. One would say that † e kung ang kotse ko e ung mga parang fx lang na mga taxi†¦instead na iangat nya ako, pinapababa niya ang status ko.† Through this statement instead of a car being a status symbol for those who have, it became a status symbol for the have-nots. In another statement, â€Å"ako kung bibili ako ng kotse, gusto ko yung magiging pogi ako pag nakasakay ako dun†¦kahit mahirap lang ako..igagapang kong magkaroon ng magarang sasakyan.† This assertion is a manifestation of spending of money for and the acquiring of luxury goods and services to publicly display economic power thus a conspicuous consumer for that matter. In today’s car market, the options of status cars are seemingly endless. The choices are vast, going from a foreign sports car to an American SUV. The SUV has been described as â€Å"the most ostentatious popular product of car culture† (Morewood,2007). The size of the SUV alone makes it a very visible status symbol. Through this, there are many ways to associate cars into ones status. It may depend on the car’, its brand, performance and its seating capacity too. The lesser the passenger, the more classy your car is. With regard to class, according to the simple interviews it came out the even those people who perceived themselves as lower class find it needy to have a car, not because they want it for display but rather for its function for transport. As to the middle class, as we can see there are different tact on how they view a car, some want it for public display, some find it as something that accentuates their physical aspect or â€Å"pampapogi.† As put forward by Sernau (2011: 103) citing Weber (n.d), we can speak of class when 1.) a number of people have in common a specific causal component of their life chances, insofar as, (2) this component is represented exclusively by economic interests in the possession of goods and opportunities for income and (3) is represented under the conditions of the commodity or labor markets. In conclusion, as seen in this simple study, there are many different ways on how a car can be presented by different people and this is not only through the economic aspect but also on the power play of the individuals of those who owns and at the same time the one who view it. Divisions based on these status may depend on his/ her opportunities and life chances and how it is depicted by the society. In this relation, using cars as something that marks distinction through its model, brand, effect on people, prestige etc can be reflective on how people will evaluate us in terms of set of ideals and values.

Reasoning, Reasoning ( A ) - 1745 Words

Reasoning Reasoning (A) This court’s reasoning clarifies the ambiguity and responds to the defendant’s appeal regarding the application of â€Å"learned intermediary† into 3 sections. 1. Defining â€Å"Learned Intermediary† and what it means to the case in South Dakota Law. 2. How this applies to the deceit claim 3. How this applies to the failure to warn claim Learned Intermediary doctrine places the responsibility on the manufacturer to clearly warn physicians of the risks of their product. In this case, it was clear that the company had neglected to include key information that could have changed the decision of the plaintiff as well as the Physician’s recommendation for treatment. The court explained that the doctrine does not allow the†¦show more content†¦The plaintiff who is making this claim is required to provide proof of an intentional misrepresentation or concealment of a fact on which plaintiff relied and that caused an injury to plaintiff. Northwestern Pub. Serv. v. Union Carbide Corp., 236 F. Supp. 2d 966, 973-74 (D.S.D. 2002); see also Arnoldy v. Mahoney, 791 N.W.2d 645, 660 (S.D. 2010). The court decided that based on the facts laid out by the prosecution, there was more than sufficient evidence to meet the standard for deceit. †¢ The testimony of Owens stating she was aware of the risks that the plaintiff experienced and that this was not included in the warning labels of the product. †¢ Another Ethicon medical director’s testimony, Hinoul, stating the brochure did not include warnings for some of the symptoms the plaintiff experience. †¢ The consistent neglect of Ethicon that resulted in the delay of printing of the warnings on labels despite them receiving the information before the product’s launch, all because they did not want to delay the product launch. The delay in adding these warnings which was supposed to be added after the first batch but was not added until 2008 when courts ordered them to do so. †¢ The plaintiff even went to the defendant’s website in an attempt to educate herself beyond what was provided to her by her Physician and yet these symptoms were not listed. If the information the physician had wasShow MoreRelatedThe Theory Of Moral Reasoning903 Words   |  4 Pagesinvolves evaluating the acceptability of an action, given the virtues held by a specific culture (Haidt, 2001). Moral reasoning involves the conscious, effortful, and controllable mental manipulation of information, while moral emotions involve spontaneous, affectively charged judgements that lack conscious reasoning (Haidt, 2001). 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