Invisible Man :: essays papers

Imperceptible Man Imperceptible Man: Ralph Ellison Ralph Waldo Ellison was conceived in Oklahoma on March 1, 1914. From 1933 to 1936, Ellison went to Tuskegee Establishment, plan after seeking after a profession in music. Like the hero in the novel, Ellison experienced childhood in the south, afterward moved to New York City. In New York he met the main dark figures of that day, for example, Richard Wright and Langston Hughes, who he said supported his own composing desire. Ellison became related with the Federal Writer's Project, where he distributed short stories and articles in such magazines as New Challenge and New Masses. Since 1970, Ralph Ellison has been educator of the humanities at New York College and has addressed widely on dark society culture. The impacts of his initial advantages in music assisted with making a luxuriously representative, figurative language of his books, which he is generally known for. In his works, Ellison well-spokenly portrays the issues of American bigotry that keep on plaque the nation in all territories today. In 1952, Ralph Ellison's epic The Invisible Man offered voice to the sentiments of many dark Americans who felt that they were not seen by American culture. The novel won the National Book Award in 1953 and was too distributed two years under the steady gaze of the Supreme Court controlled the Earthy colored versus Leading group of Education to prohibit separate however equivalent training in America. While the Civil War liberated the slaves, it didn't incorporate blacks into the American standard. As did such a large number of from this age, the anonymous hero of Invisible Man leaves the South for New York City. Here he turns into a pawn for a political gathering, and he finds he isn't viewed as an singular individual. Subsequent to getting associated with a Harlem revolt, he understands that he should manage individuals of the two races. He likewise understands that numerous individuals consider him to be a Black Man, and in this manner his genuine nature is inconspicuous by them- - this makes him imperceptible. Commonly, individuals, regularly thoughtful and estranged from the remainder of society, have ended up in circumstances in which they are outwardly glancing in. These individuals frequently have a sentiment of being imperceptible also, unidentified to the remainder of society and accordingly experience a need to look for their personality so as to be perceived and have a spot at the social table. In this specific novel, our character which calls himself the imperceptible man, is confronted with the difficulties of being a youthful African American male from the south, living in the north, who experiences various astounding encounters while headed for self-revelation.

University of Phoenix Scavenger Hunt free essay sample

Which asset in the Tutorials Guides segment of the Center for Writing Excellence offers tips about how to arrange a paper? * PAP configuration and Style checker What are the University of Phoenixs recommended assets for scholastic composing designing and sentence structure guides? (Clue: This data is situated in the Center for Writing Excellence) * Publication Manual of the American Psychological Association college Library 1. What are the three significant article databases found in the University Library? * Obscenest: Thompson Gale Powerhouses and Protest. Name three particular article databases in the University Library. Restricting Viewpoints Resource Center, Psych Articles, Emerald and tons and huge amounts of others. What connection would you snap to pose an inquiry of the University of Phoenix Librarian? The Ask a Librarian tab in different assets. Course Information 1. From your understudy Web webpage, how would you get to your perusing assignments for this course? From the Materials tab at the highest point of the screen. We will compose a custom article test on College of Phoenix Scavenger Hunt or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What section from the content Keys to College Studying is a piece of the perusing task for Week Four of this course?Chapter 3. Where on your understudy Web website will you have the option to discover your timetable and course reviews for all courses finished to date? From the Grades tab. Learning Teams 1. What six records are contained in the Toolkit Essentials segment of the Learning Team Toolkit? * Learning Team Handbook, Online Campus Learning Team Handbook, Learning Team Log, Learning Team Evaluation, Learning Team Charter, and Guide to Completing the University of Phoenix Learning Team Charter.According to the Learning Team Toolkit segment, Why Learning Teams? what are the four fundamental capacities filled by Learning Teams that are particularly useful to working grown-up students? * It can improve assignments, it is a spot for learning and keeping up new information through different perspectives, it gives a spot to share data and is where individuals can figure out how others are taking care of school and life. Understudy Services 1. What is the telephone number for University of phoenix specialized support?Hint: utilize the Help button in the upper right corner of the page. ) * 1-877-832-4867 Where would you be able to discover data about who to contact for questions with respect to understudy incapacities? * On the University Edibility Services tab. What three National Testing Programs does the University of Phoenix grant credit for? * DANTE, CLIP and Excelsior Name one type of unfortunate behavior in the Student Code of Conduct. (Insight: The Student Code of Conduct is situated in the Academic Catalog). * Plagiarism in any structure.

Peloponnesian War Essay Example | Topics and Well Written Essays - 1750 words

Peloponnesian War - Essay Example Division was clear particularly due the two adversary frameworks of partnerships where neither could permit the other to be better than the other. Sparta drove the Peloponnesian alliance while Athens headed a domain of city-states 454 BC, the Delian class treasury, was moved to Athens. Following two years, Athens which overwhelmed the immense Mediterranean Sea maritime union began regarding the group individuals as subjects instead of accomplices. Sparta had at first dismissed the proposition of arrangement of the alliance. Athens at that point started battling short wars to drive individuals who had any aims of abandoning from the group to remain and the individuals who had just left to rejoin. 433 BC, Athens, marked a bargain with Corcyra (present day Corfu) to give shared security, the move was deciphered as a demonstration of incitement by Sparta and its partners and the next year Sparta dropped her arrangement with Athens. 433 BC, Athens, prohibited exchanging exercises with city-states unified to Sparta. Athens additionally acquainted high expenses with different states that prompted the debilitating of the Delian association. Sparta at that point announced war to stop Athenian control and strength. 431 BC, Spartans partner, Thebes, sent an unforeseen of officers to seize and control a town called Potidea. Nonetheless, they fizzled and the warriors were gotten and detained. The inhabitants of Potidea put the propelling group of 200 to death. After a day Athens sent an envoy to beg the townspeople against such unexpected activity however it was past the point of no return as it denoted the start of a long fight, a war. As per Thucydides the prompt reasons for the Peloponnesian war were the Corinthian advantage. Everything started when Corcyra and Corinth started questioning over Epidamnos; the contest drew Athens and Sparta which lead to the development of a ground-breaking gathering of partners. As the underlying question heightened another jumped up over Potidea in northern Greece among Athens and Corinth. The quarrels started a free fall into more profound clash. The Epidamnos and

The History of Cellular Phones

The History of Cellular Phones In 1947, scientists took a gander at unrefined versatile (vehicle) telephones and understood that by utilizing little cells (a scope of administration zone) and found that with recurrence reuse they could expand the traffic limit of cell phones generously. In any case, the innovation to do as such at the time was nonexistent. Guideline At that point there’s the issue of guideline. A phone is a kind of two-way radio and anything to do with broadcasting and sending a radio or TV message out over the wireless transmissions is under the authority of Federal Communications Commission (FCC) guideline. In 1947, ATT recommended that the FCC assign an enormous number of radio-range frequencies so broad cell phone administration would get possible, which would likewise give ATT an impetus to look into the new innovation. The agency’s reaction? The FCC chose to restrict the quantity of frequencies accessible in 1947. The cutoff points made just twenty-three telephone discussions conceivable at the same time in a similar help region and gone was the market motivation for inquire about. As it were, we can somewhat censure the FCC for the hole between the underlying idea of cell administration and its accessibility to people in general. It wasn’t until 1968 that the FCC rethought its position, expressing that if the innovation to assemble a superior portable assistance works, we will expand the frequencies designation, liberating the wireless transmissions for progressively cell phones. With that, ATT and Bell Labs proposed a phone framework to the FCC of some little, low-fueled, communicate towers, each covering a â€Å"cell† a couple of miles in sweep and on the whole covering a bigger territory. Each tower would utilize just a couple of the complete frequencies designated to the framework. Furthermore, as the telephones traversed the territory, calls would be passed from tower to tower. Dr. Martin Cooper, a previous senior supervisor for the frameworks division at Motorola, is viewed as the innovator of the principal current convenient handset. In fact, Cooper made the primary approach a convenient mobile phone in April 1973 to his opponent, Joel Engel, who filled in as Bell Labs head of research. The telephone was a model called the DynaTAC and gauged 28 ounces. Chime Laboratories had presented the possibility of cell interchanges in 1947 with the squad car innovation, yet it was Motorola that initially consolidated the innovation into a convenient gadget intended for use outside of vehicles. By 1977, ATT and Bell Labs had built a model cell framework. After a year, open preliminaries of the new framework were held in Chicago with more than 2,000 clients. In 1979, in a different endeavor, the main business cell phone framework started activity in Tokyo. In 1981, Motorola and American Radio phone began a second U.S. cell radiotelephone framework test in the Washington/Baltimore zone. What's more, by 1982, the moderate moving FCC at long last approved business cell administration for the USA. So regardless of the amazing interest, it took mobile phone administration numerous years to turn out to be monetarily accessible in the United States. Customer request would before long surpass the 1982 framework norms and by 1987, cell phone endorsers surpassed one million with the aviation routes turning out to be increasingly packed. There are essentially three different ways of improving administrations. Controllers can build frequencies portion, existing cells can be part and the innovation can be improved. The FCC would not like to pass out any more data transfer capacity and fabricating or parting cells would have been costly just as add mass to the system. So to animate the development of new innovation, the FCC pronounced in 1987 that cell licensees could utilize elective cell advancements in the 800 MHz band. With that, the cell business started to inquire about new transmission innovation as another option.

Hip Hop and Rap Music Essay -- Music Research Paper Rap Hip Hop Essays

Hip Hop and Rap Music Presentation Now and again another style of music rises that overwhelms America and comes to speak to the age that grows up with it. In the 50's it was rock'n'roll, trailed by the Motown sound of the 60's. The 1970's brought society music and disco, and in the 80's it was rap. Maybe no other type of music has crossed the same number of limits and become a scaffold between America's numerous societies as rap has. Let's be honest, on the off chance that you tune in to any present or some old rap/hip bounce CDs in America there is constantly an introduction which prepares for the remainder of the melodies and gives you a sample of what the CD will resemble. I am going to attempt to do that here, much the same as any rap CD. Albeit some probably won't know it, there is a contrast among rap and hip-bounce. Rap began first and in the long run hip-bounce diverge from it. Rap music is all the more rhyming with increasingly indecent words with progressively crude beats, a few instances of rap could be Dr. Dre, Tupac, Notorious B.I.G., Mobb Deep, Ice Cube, DMX, Wu-Tang Clan, Eminem, and Nas. Hip-Hop is increasingly mainstream with not as much obscenity and more up beat move beats, a few instances of hip-jump could be Nelly, Ja Rule, Outkast, P Diddy, Jay-Z, Busta Rhymes, and Ludacris. Hip-bounce is a term that is characterized as the support music for rapping, which is made out of a composition of extracts or tests from different tunes (Glaser). The way of life of rap is usually comprised of spray painting splashing, break moving, and turntables. Hip-bounce and Rap speak to the way of life of African Americans and Caribbean history, personality, and network. Rap developed from African individuals when all is said in done and blacks conceived in the U.S. specifically. The starting points of rap can be followed to West Africa where tribesmen held men of words in high... ...ir apparel lines http://www.etonline.com/big name/a2256.htm From the Ghetto †¦.. To the Runway http://rap.about.com/library/week by week/aa052501a.htm Hip Hop Meets Fashion http://www.citypaper.net/articles/111199/ae.pik.hiphop.shtml TMD 402G The Future of Fashion http://www.uri.edu/hss/tmd/tmd402G/sem.sum/subculturey.htm Urban Clothing Changes from East to West http://urbanclothing.netfirms.com/snoop_dogg_clothing.htm Teachout, Terry, National Review, Bad Rap February 22, 1999, Vol. 51, issue 3 Speerse Chris, Hip-Hop: Its Roots and Its Future March 30 2003, www.geop.itu.edu.tr/~onur/hiphop/rap_hh.html Snares, Bell. 1993.Seduced By Violence no More In Transforming an assault culture Minnedapolis: Milkweed Editions American Academy of pediatrics, Impact of Music Lyrics and Music Videos on Children and Youth. April 1, 2003. www.aap.org/approach/01219.html

Literature Coursework The Poet Ezra Pound and Imagism - 550 Words

Literature Coursework: The Poet Ezra Pound and Imagism (Coursework Sample) Content: Studentà ¢Ã¢â€š ¬s NameProfessorà ¢Ã¢â€š ¬s NameCourse NumberDateEzra Pound and ImagismThe idyllic development of Imagism is frequently the main impression that the general reader gains from the literary work of Ezra Pound. "The short history of the Imagist development involves a critical moment in Pound's vocation, giving essential bits of knowledge into a long and complicated improvement" (Blackwellpublishing.com 1) It likewise offers access to a progression of different professions, English and American, which were briefly united trying to force themselves on the abstract world as the next enormous thing.Notably, imagism refers to development of poetry, beginning in 1912 which was brought out by Ezra Pound, with the support of other literary artists such as Amy Lowell and others. "Imagism aimed to go for clarity of expression using exact visual pictures in the early period frequently written in the French structure Imagisme" (Upenn.edu 2007). Interestingly, a gat hering of English and American writers whose beautiful projects were defined by Pound in the year 1912, was motivated by the fundamental perspectives of T.E. Hulme, in rebellion against the rushed thinking and Romantic good faith, Pound saw winning. This was in conjunction with kindred Imagists such as Richard Aldington, F.S. Stone, and Hilda Doolittle.Apparently, imagism progressed in a series of Imagist collections up to the year 1917. Ezra Pound himself, however, generously the maker of the development, escaped and adjusted himself to Wyndham Lewis' Vorticism in 1914 (Blackwellpublishing.com 2). It was because Vorticism offered the enticement of cooperation between painting, sculpture, and writing. Likewise, it was due to Lewis' development more looked like Futurism in its fierce way to deal with existing stylish practices, and to what were seen similar to the sedentary bourgeois tastes who controlled literary production and consumption. Imagism as an artistic development did not receive the global and fierce position of Futurism. However, it was an umbrella for an intriguing scope of literary artists, and the event of a critical moment of literary theorization.The Imagists composed a brief verse of sharp clarity and practical blueprint in which a precise visual picture put forth a beautiful aggregate expression. Imagism was a successor to the French Symbolist development, be that as it may, while Symbolism had a partiality for music, Imagism looked for a relationship with sculpture. In the year 1914, Pound swung to Vorticism, and Amy Lowell to a great extent assumed an administration role of the group. Other people who composed Imagist poems include D.H. Lawrence, Wallace Stevens, John Gould Fletcher, T.S. Eliot, Marianne Moore, Conrad Aiken, and Harriet Monroe were affected by it in their literary works of poetry (Upenn.edu 2007).All things considered, it is imperative to note that Imagism had some exceptional principles. Case in point, it upheld for the utilization the dialect of normal discourse, but to utilize the precise word, not the almost correct, nor the merely improving word. Likewise, imagism held on the idea that the uniqueness of an artist might frequently be communicated in free verse instead traditional (conventional) structures. In works of poetry, another rhythm implies another thought. Outright flexibilit...

This is a very important question to consider

This is a very important question to consider in which we need to understand the nature of the issue to decide on the proper approach. In the same way the medium or the place has to be considered. For example is the report to be written to capture feedback and issues within a corporate context, an educational context or is it to be written to measure the impact of some products in an educational context. Definition of Case Study in an Industry ReportThere are times when it is necessary to define a case study so as to understand the application and follow up activities. In such instances the essence of the case study is subject to different attitudes and opinions in many circles. What makes a case study significant in some situations is the diverse interpretations that exist in different discussions, therefore it is required to define the case study in order to understand the real life application and the market environment.For purposes of discussion it is a term definition of a proce ss to gain expertise or to help other to gain expertise. If we understand this definition we can analyze the matter better and move on the application and subsequent report.This main definition is available in the template available on this website that is offering free consultation and free practice in the aspect of defining the case study. The main point of this template is to answer the vital questions as follows -Why you want to define case studyIf you are defining a case study to answer an unrelated question, you can make sure that the answer to your question is relevant to the definition, otherwise the definition will be more like a distraction. There is an important difference between defining the case study to serve the purpose and a solution that is more focused and useful.Determine whether your topic requires a case study to decide the right course of action. This is normally found to be the case with context-based reports or corporate reports.

Business Strategy Definition - Free Essay Example

Sample details Pages: 15 Words: 4373 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? According to Johnson scholes (2005, Page 9) strategy is the direction and scope of an organisation over the long period, ideally which seeks to match its resources to its changing environment and in particular its markets, customers or clients so as to meet stakeholders expectations. Strategy is viewed as a link between the firm and its environment (Grant, 2008). For a strategy to be successful it should be in harmony with the firms internal environment such as goals, values, resources, capabilities and systems, and the external environment in which it operates. Don’t waste time! Our writers will create an original "Business Strategy Definition" essay for you Create order Developing effective strategies cannot take place without firstly (Vignali et al, 2003) analysing the external environment in which the company operates. Vignali Vrontis, (2004) further suggested that environmental scanning of both the external and internal environment is necessary to formulate the strategy to reach their objectives. For an organisation it is important to analyse the macro environment which comprises of political, social, technological and economical issues; industry experts use PESTLE to analyse this macro environment. PESTLE is a tool used to analyse the external business macro environment in identifying how future trends might impact on organisations within an industry. Macro environment factors will impact to a greater or lesser extent on all companies in the business environment (Johnson Scholes, 2008). Pestle stands for Political, economical, social, technological, legal and environmental. Political- legal, factors include antitrust regulations, envi ronmental protection laws, tax laws, foreign trade regulations, stability of government, European issues ;Economical factors such as GDP trends, interest rates, money supply, inflation rates, unemployment levels, exchange rates, foreign trade regulations; Sociocultural- lifestyle changes, consumer activism, career expectations, demographics; Technological changes such as New products, internet, telecom, networking. An example of PESTLE ANALYSIS for Airline Industry The political factors such as government support for national carriers, security control, restrictions on migrations will have a major impact on the industry. Economic factors such as national growth rates, fuel prices, recession, employment affects the airlines business. Social factors such as consumer spending, international holidays and International student exchange programmes, Olympics directly increase the sales of the business where as in technological factors such as fuel efficient engines, security check ma chines, online ticketing systems and environmental issues such as noise pollution, carbon emission regulations changes in any of the above factors will have a impact on the airlines industry. According to (Johnson Scholes, 2008) it is very important to find the key drivers for change rather than overwhelming on all the details of the environment factors, as the key drivers may vary within industries. The external forces impact the immediate environment (Johnson et al, 2005) creating competitive forces on the organisation in the industry. It is very important for managers to be aware of the companys environmental factors, competitive forces in the industry, which showcase the attractiveness of the industry and the success or failure of a particular company (Mintzberg et al, 1998). These environmental factors can be categorised either as opportunities or threat and are included in the strategic formulation. Porters five forces: Porters five forces model provides a useful basis to examine the extent of competition in an industry. Attractiveness of an industry with competitive forces can be identified with the help of five forces framework. The profit potential of an industry can be determined by collective strength of the five forces (Mintz berg et al). The five forces are: threat of new entrants, threat of substitute products or services, bargaining power of suppliers, bargaining power of buyers and rivalry among existing firms. Customers, suppliers, substitutes, and potential entrants are all competitors to firms in the industry (Porter, 2004, 2008). If all these forces are strong, the more limited is the ability of established companies to raise prices and earn greater profits (Wheelen Hunger, 2002; Hagen, 2010). A company can earn greater profits if there is a low competition force in the industry and a high competitive force can be viewed as threat since it may reduce profits. Many authors Johnson et al, 2008; Mintzberg et al,1998 ;Wheelen Hunger, 2002 ; Thompson Martin 2005;Grant, 2008 have used the porter five forces frame work in the academic texts. Threat of new entrants: New entrants bring new capacity; desire to gain market share and substantial resources (Mintzberg et al, 1998). The threat of entry depends on the height of barriers (Porter, 2004) and the reaction from existing competitors. Some of the entry barriers are Economies of scale: Economies of scale prevent the entry by forcing the potential competitor to come in on a large scale or to accept cost disadvantage. As the existing firms gain economies of scale through mass production and standard products from the suppliers there by enjoying lower cost per unit. Product differentiation: Existing firms have a brand differentiation and customer loyalty which has achieved by creating value to the customer, Differentiation creates a barrier to entry as the potential competitors needs to spend heavily to gain the market. Capital requirements: Capital requirements create a barrier to potential competitors as they need to invest huge amount, although it creates a barrier, if the returns are attractive then the potential competitors may enter the industry. Cost disadvantages independent of size: established companies enjoy cost advantage, which is not available to the potential competitor, as the existing firms have proprietary technology, availability of best raw materials, proprietary product knowledge Access to distribution channels will deter the entry of potential competitors and even the government regulations which prevents or limit entry into certain industries by restricting access to raw materials. Rivalry among existing firms: Rivalry among existing competitors takes place to gain market share from each other in the industry. The intensity of rivalry depends on several factors such as Number of competitors: if the competitors are equal in size there would be high rivalry as all the competitors try to gain dominance in the industry. Rate of industry growth: slow growth leads to price wars to gain market share. Height of exit barriers: its the opposite side of entry, as the firms investments in specialised assets, or managements loyalty (Porter, cited in Mintzberg et al,1998) huge amount in a particular business, keeps companies in market even though if they are running in loss or earning low returns. Bargaining power of buyers: Buyers may be the end consumer. Buyers compete within the industry by reducing the price and demanding for higher quality of products and services and playing competitors against each other. A buyers group may be powerful if the following factors hold true. Switching cost locks the buyer to particular sellers; on the other hand the buyers power will be improved if the seller faces switching cost and it earns low profits, thereby creating great incentive to lower purchasing cost. Buyers can threaten to enter the industry partially and pose a credible threat of backward integration and bargain to bring the prices down. Bargaining power of suppliers: The organisations that produce inputs such as material and labour in to the industry are called suppliers, these suppliers can affect the industry as they have the capability to increase the price or reduce the quality of the goods and services. The supplier group will be more powerful if they have few substitutes in the industry and if the product is functional. A supplier group will be more powerful if they are dominated by a few companies. Firms may pursue a backward integration strategy to gain control of suppliers, but this strategy will be effective when the suppliers are not reliable and charging high prices or not meeting the deadlines. Pressure from substitutes: It is the competition stirred from products outside the industry. According to Porter (2004), substitutes are the products that can serve the same purpose and depends on the willingness of the buyer. They have a tendency to attract a considerable proportion of the market volume and decrease the probable sales volume of the existing players. Also Porter (2004), states that, the price elasticity of a product is affected by substitute products if there are more number of substitutes available, the demand is more elastic since customers have more choices. Limitations: Porters five forces model is a strategic tool that is utilised to identify if a new business, product or service has the potential to be profitable. However, it is important to understand that this model has further limitations in current market environment, since it visualizes somewhat still market structure. Porters model is formerly based on the economic situation in the 80s with tough competition and comparative ly stable market structure; it is not able to consider the new business models and viability of the industries like dynamic market entrants and technological innovations which will entirely alter the business models within a small time. For example, computer and software industry is considered highly competitive. However, Five Forces Model is of limited value as it represents nothing more then the snapshots of moving pictures, since the structure of the industry is persistently transformed by innovation. Therefore, as stated by Kippenberger (1998) and Haberberg Rieple (2001), it is not prudent to develop strategy only on the basis of Porters Five Forces Model and should also be examined in addition to other strategic frameworks of SWOT and PEST analysis. Moreover, many academics and strategist have repeatedly challenged Porters framework. According to Coyne Subramaniam (1996), there are three ambiguous assumptions that underlie the five forces: That buyers, competitors suppliers are unrelated and do not interact and collude. That the source of value is structural advantage (creating barriers to entry). That uncertainty is low, allowing participants in a market to plan for and respond to competitive behaviour. In mid 1990s an important extension to the Porters Model was found with the help of the Game Theory (Brandenburger Nalebuff, 1995). The concept of Complementors also referred to as the 6th force was added, which helped in explaining the reasons behind strategic alliances. For example tourism industry and the airline industry are complementary industries. Also it is perhaps not reasonable to assess the attractiveness of an industry autonomous of the resources a company brings to that industry. Therefore to develop a more sound strategy for a firm a Resource Based View (RBV) should be used together with this theory (Wernerfelt, (1984); Rumelt, (1984)). The model should be adopted with the knowledge of its limitations and their use as a part of a bigger framework of management tools, techniques and theories. The five forces determine industry profitability as they influence cost, prices, and investments of firms in an industry and the elements of return on investment (porter, 1 990), even though it is criticised but it is still one of the widely accepted model to analyse the competitive forces. After identifying the forces affecting competition and their causes in the industry, the firm will be in a position to identify its strength and weakness relative to that industry. Resource based view (RBV): Resource Based View (RBV) is an economic tool utilized to identify a firms potential key resources. It is more frequently linked with the work of Prahalad Hamel (1990); Rumelt (1991); Grant (1991) and Peteraf (1993). It has an inside-out approach since it deals with the competitive environment facing the organization. Therefore, its beginning point is an organizations internal environment. According to Draft (1983) cited in Barney (1991, p. 101), firm resources include all assets, capabilities, organizational processes, firm attributes, information, knowledge, etc; controlled by a firm that enable the firm to conceive of and implement strategies that improve its efficiency and effectiveness. According to Mahoney Pandian (1992); Hooley Greenley (2005) and Smith Rupp (2002), RBV of a firm describe its capability to delivering sustainable competitive advantage while the resources are managed in way that the end product cannot be replicated the competitors, hence creating a comp etitive barrier. Barney (2001), states that RBV explains that a firms sustainable competitive advantage is reached by virtue of unique resources, while these resources have the characteristics of being rare, valuable, inimitable, non-tradable, non-substitutable as well as firm specific. According to Prahalad Hamel(1990) cited in Thomspon Martin, Once the core competenecies are developed in the organisations they should be exploited and these core competencies should be flexible and responsive to the changing customer demands in market. The limitation of the resource based view is that it says very little on how resource can develop or change over time (Henry, 2008). The self-motivated role played by individuals within organisations is often assumed to be obvious and therefore rarely addressed. According to Priem Butler (2001), resource based view of strategy lacks details and hence is difficult for organisations to put into practice. Value chain analysis: The concept of value chain was developed in 1980 by Michael Porter, also known as value chain analysis. Value Chain helps in analysing specific activities so that a firm can create value and competitive advantage. Its a chain of activities for a firm operating in a particular industry. Every organisation has certain activities that link together to increase value of the business and these activities form the organisations value chain. According to Lynch (2003), these activities may include purchasing, manufacturing of products and distribution marketing of the organisations products and services. The competitive advantage in value chain is obtained from two sources: (i) differentiation advantage: customer perceives more value from the firms product, and (ii) low cost advantage: a firm provides the product or service at a lower cost than the average market cost. According to Svensson (2003), the value for the final customer is the value only in its theoretical context and not pr actical terms, which is a limitation of the model. The true value of the product is measured only when it reaches the final customer. Many academics and researchers have questioned the model and its applicability in context of the service industry. Generic strategies: TARGETING AND POSITIONING Positioning determines the profitability of firm in the industry. A firm that positions well in the industry may earn high rates of returns even though if the industry structure is unfavourable (porter, 2004 Pg. 11). Michael porter proposes 2 generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation (Wheelen Hunger, 2002) These competitive advantages combined with scope of activities, for which the firm seeks to achieve them lead to three generic strategies for by performing above there average in an industry: cost leadership, differentiation and focus (porter, 1990) Lower cost and differentiation strategies seek broad mass market while focus strategies aim at niche (narrow) market. The diagram below represents the porters generic strategies Cost leadership and differentiation strategies seek competitive advantage in a broad range of industry segments while focus strategies aim at cost advantage in the nar row segment. The focus has two variants, cost focus and differentiation focus. Cost leadership: This strategy focuses mainly on gaining competitive advantage by having the lowest cost in the industry (Porter, 2004), Mintzberg et al, 1998; Johnson et al 2008). According to (Malburg, 2000) to achieve the low cost benefit, the firm should have low cost leadership, low cost manufacturing and low work force strategies but (Hyatt, 2001) states the firms should have a large market share to gain the cost advantage, contrary to this Malburg (2001), Davidson, (2001) state that the cost leadership can be achieved by mass production, economies of scale, product design, R D, access to raw materials, proprietary technology, mass distribution. Having a low cost position yields the company above average returns even if they have strong competitive advantage. But according to porter (1985), only one firm in the industry can have the advantage of cost leader but Malburg (2000) stated that competitors fight through low cost leadership roles. Since low cost leadership firms have bigger market sh are, they will have high bargaining power with suppliers and enjoy above average on investments( Wheelen Hunger,2002) contrary to this( Cross, 1999) states cost leadership have certain disadvantages, as they create little loyalty to the customers and if the firm reduces the prices it may loose profits. Differentiation: The second generic strategy, companies using this strategy focus to be unique in the industry by offering products or services which are highly valued by buyers (Porter, 2004; cross, 1991; Hyatt, 2001). Differentiation is done by tailoring the customer needs and charging a premium for the customisation in the market. Differentiation strategy is more likely to generate revenue higher profits than low cost strategy as it creates a defensible position (Porter, 2004. pg .37) for coping with five forces. The customer loyalty and need for uniqueness creates a barrier of entry for potential competitor (Wheelen Hunger, 2002, Porter, 2004).According to (Mc Cracken, 2002) the key step in developing a differentiation strategy is to find how the company is different from the competitors. Mc Cracken Davidson suggested that the differentiation can be the market sector, quality of work, product, delivery system and the marketing approach and to be effective the message of differentiation sho uld reach the end users. (Hyatt, 2001) says that firms must add a premium to the cost when using differentiation strategy however Hlavacka et al (2001) argued that cost and prices are not considered as the main focus but on the other hand Cross (1999) stated that since customers are loyal to the company and are willing to pay the higher price for its product. Focus: According to Porter; Davidson, (2001); Cross, (1991), the firms which follow this strategy target a specific segment of the market, this strategy is completely different from the others as it relies on narrow competitive scope in an industry (porter), the company can focus on a selected group of customers, geographical area, product range, focus strategies are effective when consumers have preferences and if the niche market is not recognised by rival firms. The focus strategy has two variants. Cost focus: Firms seeks cost advantage in the target market segment. Cost focus is a low cost competitive strategy and exploits cost behaviour differences in some segments. In using this strategy the company seeks a cost advantage in its target segment. Differentiation focus: Firms seek differentiation in its target market. Differentiation exploits needs of buyers. According to Wheelen Hunger (2002) there are various risks involved in implementing competitive strategies, none of the strategy guarantees to achieve success and some companies implemented porters strategy and failed to sustain the strategy. Some companies that try to attempt cost leadership and differentiation is stuck in the middle (porter). Helms et al, 1997 says that there is much debate on using two generic strategies at the same time. But according to Porter differentiation and cost leadership are mutually exclusive (Porter), on the other hand Helms et al (1997) found companies that used combination strategies have higher returns on investments. Ansoff Matrix The Ansoff product/market growth matrix Ansoff, (1988), cited in Johnson et al(2008), provides four alternative directions for strategic development, according to this model the firm can decide their strategy depending on the resources. This matrix helps the firm to determine the growth strategies of the firms. Market penetration: The strategy of increasing the sales in the current market with the existing products. They spend heavy budgets on advertising to create customer satisfaction and to attract the customers from the competitors, there by creating a high competition. Product development is the strategy of increasing sales with the development of current product or by developing new product. Developing a new product in the current market needs lot of innovation as they should match the customer taste. Market development is the strategy of increasing sales of the existing products in a new market attracting new customers, moving to new geographical area, new segments. Diversification takes the firm completely away from the existing market and the existing products. Diversification takes place when new products are developed and sold in new markets. Diversification allows the firms to spread the risks in a wide array of markets. Swot Analysis: Swot is an acronym of strengths, weakness, opportunities and threats. Scanning of external environment STEP, Porters five forces, for opportunities and threats and internal environment such as resources, capabilities, financial, marketing, value chain, technology for strengths and weakness is an important part in developing strategic planning. According to Vrontis, (1999), it is very important if the companies want to capitalise on their strengths and minimise weakness, exploit market opportunities as they arise and avoid threats. SWOT gives us the key issues that may impact on strategy development (Johnson et al, 2008). It can also be used to convert weakness into threats and threats into opportunities. RYAN AIRWAYS AND BRITISH AIRWAYS They would like to understand the underpinning logic of the strategy choices/generic strategies available to them and you have asked you to provide some detailed illustrations from the airline industry. The product/service differentiation visions and strategies of SIA, BA and UAL, as they prepare for the new millennium, provide interesting contrast and comparison insights and lessons on product/service differentiation for the industry as a whole SIA is strategically positioned in the premium service, quality and value market segment of the international airline industry. Service is the raison de tre of SIA, and at the heart of its service reputation is the Singapore Girl. Since the late 1980s, SIA has always held the view that: The airline industry is, by its very nature, a service industry. In a free market, the success or failure of an individual airline is largely dictated by the quality of the service it provides (Harvard Business School, 1989). https://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2610310604.html#2610310604001.png References Porter, M. E., (2004), The global competitiveness report 2004-2005, Basingstoke: Palgrave Macmillan. Brandenburger, A.M. and Nalebuff, B.J. (1995), The Right Game: Use Game Theory to Shape Strategy, Harvard Business Review, Jul-Aug, pp.57-71 Coyne, K.P. and Subramaniam, S. (1996), Bringing discipline to strategy, The McKinsey Quarterly, No.4 Haberberg, A. and Rieple, A., (2001), The Strategic Management of Organizations, Essex: Pearson Education. Kippenberger, T., (1998). Strategy according to Michael Porter, The Antidote, Vol. 3 No.6, pp. 24-25. Wernerfelt, B., (1984). The Resource-Based View of the Firm. Strategic Management Journal; Vol.5 No.2, pp. 171-180. Rumelt, D.P., (1984), Towards a Strategic Theory of the Firm, Alternative theories of the firm, International Library of Critical Writings in Economics, vol. 154. Cheltenham, U.K and Northampton. Wheelen, T.l Hungher,J.D.,(2002) Strategic management and Business policy, 8thed. New Jersey: Pearson educati on. Grant, R.M, (2008) Contemporary strategy analysis. 6th ed.Oxford: Blackwell publishing Porter,M.E, (2004). Competitive strategy. Edition 2004: First free press. Johnson.G, Scholes.K, Whittington.R, (2008). Exploring Corporate Strategy Text and Cases. Edition 8.Essex: Financial times prentice hall Pearson education. Johnson,G, Scholes,K, Whittington.R, (2005). Exploring Corporate Strategy Text and Cases. 7th ed.Essex:Financial times prentice hall Pearson education. Mintzberg,H. Quinn,J.B. Ghosal,Sumantra. (1998).The strategy process,revised edition. Prentice hall Europe: Pearson education. Porter,M.E. (2004).Competitive advantage.Edition 2004. First free press. Watts,G. Cope. J Hulme.M (1998). Ansoffs matrix, pain and growth strategies and adaptive learning among small food. International journal of Entrepreneurial behaviour and research, vol.4.No.2, pp 101-111. Davidson, S. (2001). Seizing the competitive advantage. Community Banker, Vol. 10 No. 8, pp.32 -4. Cross, L. (1999). Strategy drives marketing success. Graphic Arts Monthly, Vol. 71 No. 2, p. 96. McCracken, L. (2002). Differentiation: win new business with less effort, Principals Report, Vol. 2 No. 4, p. 1. Cited in Allen.R.S, Helms.M,(2004) Linking strategic practices and organisational performance to porters generic strategies, Business process management journal ,vol. 12 No.4 ,pp.433-454. Malburg, C. (2000). Competing on costs. Industry Week, Vol. 249 No. 17, p.31. Cited in Allen.R.S, Helms.M,(2004) Linking strategic practices and organisational performance to porters generic strategies, Business process management journal ,vol. 12 No.4 ,pp.433-454. Hlavacka, S. Ljuba, B. Viera, R and Robert, W. (2001). Performance implications of Porters generic strategies in Slovak hospitals, Journal of Management in Medicine, Vol. 15 No. 1, pp. 44-66. Harvard business review 2008 available at: https://www.ascendcfo.com/pdfFiles/HBR-The%20Five%20Competitive%20F orces%20That%20Shape%20Strategy.pdf- Accessed on [10 March 2010] Vignali, C., Vrontis, D. (2004), Global Marketing and Export Management, Foxwell and Davies, London Cited in Vrontis,D. stavrou,A. Kogetsidis.H(2006).Strategic marketing planning for a supplier of liquid food packaging products in Cyprus, Journal of Business Industrial Marketing, Volume.21,No.4 pp: 250-261 Barney, J.B. (1991).Firm Resources and Sustained Competitive Advantage. Journal of Management, 17 (1), pp.99-120. Daft, L.R. (1983).Organizational Theory and Designs, West Pub. Co., St. Paul. Prahalad, C.K. and Hamel, G., (1990). The Core Competence of the organization. Harvard Business Review, 68 (3), pp.79-91. Rumelt, R.P., (1991), How much does industry matter? Strategic management journal, vol.12 No.3, pp.167-85. Grant, R.M., (1991), The resource-based theory of competitive advantage: implications for strategy formulation. California Management Review, 33(spring), pp.114-35. Peteraf, M ., (1993), The cornerstones if competitive advantage: a resource based view. Strategic Management Journal, 14, pp.179-91. Mahoney, J.T. and Pandian, J.R., (1992), The Resource-Based View Within the Conversation of Strategic Management, Strategic Management Journal, Vol.15 No.5, pp. 363-380. Hooley, G.J. and Greenley, G.E., (2005). The Resource Underpinnings of Competitive Positions,Journal of Strategic Marketing, Vol.13, No.2.pp.93-116. Smith, A.D. Rupp, W.T. (2002). Communication and Loyalty among Knowledge Workers: a resource of the firm theory view, Journal of Knowledge Management. Vol. 6 No.3, pp.250-61. Barney, J.B., (2001). Is the Resource-Based Theory a Useful Perspective for Strategic Management Research? Yes, Academy of Management Review., Vol.26 No.1, pp.41-56. Henry, A., (2008). Understanding Strategic Management. Oxford University Press. Priem, R.L. and Butler, J.E., (2001). Is the resource based view a useful perspective for strategic management resea rch? Academy of Management Review, Vol.26 No.1. pp. 22-40. Lynch, R., (2003). corporate strategy.3rd ed. London: FT Prentice Hall. Svensson, G., (2003). Consumer driven and bi-directional value chain diffusion models, European Business Review, Vol. 15, No. 6, p. 390-400. Allen.R.S, Helms.M,(2004) Linking strategic practices and organisational performance to porters generic strategies, Business process management journal ,vol. 12 No.4 ,pp.433-454. Executive summary This report provides the strategic tools and techniques used in formulating strategy. This report starts with the external analysis of macro environment by using PESTLE and industry analysis to identify the profit potential by using the porters five forces frame work. The external analysis is carried to identify the threats and opportunities in the operating environment. Internal analysis of the firm is carried out to identify the strengths and weakness of the firm using by using Porters value chain, Resource based view. Porters three generic strategies have been explained for positing of the firm and Ansoff growth/productmatrix is also explained. An overview of ryan airways and british airways has been provided with and to identify then internal analysis frameworks using RBV , porters value chain and porters generic strategies.

The Differences Between Native American Religion And The...

For what it’s worth, when the first setters came to America, they would never have survived. The tribes that they came in contact with showed them how to farm, how to hunt and gave them land to live on. Despite the help that early Indians gave, the colonists began to take over their land and forced them to move thousands of miles away from their homelands. They also tried to make the Indians conform to English standards of dress, grooming, behavior, and religion. Although the other topics hold their own level of importance, religion is quite important to consider since it impacted the majority of Indian actions and customs. In early America, most Europeans were Christians of different denominations. To the colonists, the differences in their religion were hardly as important as the differences between native American religion and the religion of settlers. This fact coupled with the fact that Europeans wanted native lands made them a convenient enemy (Ruvolo). American Indians didn’t understand the need to convert others to different religions since none of their 600 plus tribal traditions required this. Native practices were outlawed and for almost a hundred years native children were forced to go to Christian boarding schools that were government sponsored. There, they often were abused physically, emotionally and even sometimes sexually. The justification for this behavior was: â€Å"kill the Indian, save the child† (Woodley). Tribes were subdued by a combination of disease,Show MoreRelatedNative Americans During The Colonization1473 Words   |  6 PagesNative Americans during 1785-182 9 were affected by western expansion because of the removal of Native Americans from the land, white settlers attempting to assimilate Native Americans to their culture, and were involved in battles between the a Native Americans and white setters which led to the depleting number of Native Americans. Distorted perspectives of european settlers led them to view Native Americans as â€Å"uncivilized savages.†As the Renaissance reached its ending term Europeans saw theirRead MoreDifference between the Spanish Settlement of the Southwest and the English Colonies of New England in the 17th Century1188 Words   |  5 Pagessettling all throughout North America. Spanish conquistadors claimed much of the Southwest, while England began to occupy the Northeast. The Spanish and English colonies varied in terms of the impact of religion and control of the economy. The Spanish and English colonies varied in terms of religion such as immigration and opinions on salvation. Starting in the late 1500s and early 1600s, conquistadors such as Vasco Nunuez de Balboa and Herman Cortes of the Spanish empire first started to make theirRead MoreAmerican Treatment of Native Americans Essay1579 Words   |  7 PagesBefore, during, and after the Civil War, American settlers irreversibly changed Indian ways of life. These settlers brought different ideologies and convictions, such as property rights, parliamentary style government, and Christianity, to the Indians. Clashes between the settlers and Indians were common over land rights and usage, religious and cultural differences, and broken treaties. Some Indian tribes liked the new ideas and began to incorporate them into their culture by establishing writtenRead MoreTaking a Look at Native Americans736 Words   |  3 Pages Native Americans have been in the Americas for much longer than a majority of th e races that now inhabit it. Native Americans had lived prosperously on the until the early 1800s when white settlers began their move towards the West. As these white settler came upon the Native Americans they brought with them unwavering beliefs that would end up causing great conflicts with the Native people, who had their own way set of values. 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Due to unknown reasons, most of the Native societies except for the Aztecs collapse before the arrival of the Europeans, which gives shine to the English settlements since their attainment set the roots of our society today. More importantly, it should be recognized the diverse cultures of English settlers since it has set the precedent for the toleranceRead MoreCultural Clash Between Indian And English1447 Words   |  6 PagesThe theme I will be covering in this first unit paper is Cultural Clash. The cultural clash between Indian and English. The settlers were coming over from Europe and hoping to find new life and opportunity, but little did they know, their culture would clash and the differences would be too gr eat. â€Å"But, for the most part, when the British started to explore, the East — not the West — attracted Europeans. Wealthy Europeans developed a taste for luxury goods from Asia and Africa, and merchants competedRead MoreLethal Encounters Englishmen And Indians During Colonial Virginia By Alfred Cave1474 Words   |  6 Pagescolonization of America. The book mainly focuses on the facts and primary entries of Native Americans and pioneers, and their initial thoughts thoughts about each other. Albert Caves book, Lethal Encounters Englishmen and Indians in Colonial Virginia, discussed many issues between those indigenous to America and the pioneers, including; racism, imperialism, culture clash, religion, and war. When the English settlers began their colonization of America, they were unsure on how to approach the indigenousRead MoreDifferences Between European Settlers And Indians1031 Words   |  5 Pagestext, the author believes that the enmities between European settlers and Indians are unavoidable even if they seem to be friendly to each other at first. In my opinion, I agree with the author’s argument because from the historical events and trends, we can tell the excessive conflicts, especially beliefs on certain issues, lands and religion especially, and the external diseases, which reveal a radical age. In 1620, the first batch of European settlers come to New England area. They are hoping toRead MoreColonial School vs Modern Era1506 Words   |  7 PagesEngland traditions, to civilizing of western settlers, and finally the requirement of educated individuals what schools and education have to do in society is constantly being molded and remolded. New models, ideas, ideals, and requirements for schools are constantly being established and have come a long way from the colonial period to the modern era. During colonial times school and education was used to â€Å"maintain the authority of the government and religion† (Spring 13) as well as to maintain social

Pros And Cons Of Assisted Suicide - 1743 Words

What is assisted suicide? Merriam-Webster lists assisted suicide as â€Å"suicide committed by someone with assistance from another† (Assisted Suicide, n.d.). Particularly by a licensed health care provider/physician willing to participate and authorized by the state. The physician will assist with, in administering an approved prescription drug and a lethal dosage. Assisted suicide acts upon the legal request and approval of state law and patient request for the reasons of a terminal condition in order to end unbearable suffering. Not all states in the U.S. are authorized or have approval to perform such patient request. CNN article lists the states mandated by state law as Oregon, Vermont, Washington, California, Colorado, and the District†¦show more content†¦Article 2). The human being has rights and religious beliefs that must be respectfully accepted and recognized as such. The human rights declaration is stated to be the freedom, justice and peace of the nations. Overall, the rights of fairness, freedom to make own our decisions and opinion known, reasonable justice in accordance to the people, and tranquility. The United Nations and a general consent for the purpose of all people and nations declared the Universal Declaration of Human Rights official. The declaration is translated into 500 languages and available for anyone. The morale right to choose freely and having the option for physician-assisted suicide can decrease self- suicides and the consequences from a loved one having to take action on their own behalf. Loved ones do all they can to alleviate, decrease, and take mind off heighten senses due to pain and suffering. If a strong belief in something exists, sometimes having the option can change the end decision. Not having the option can push a person to commit irreversible actions. The importance is having the right to decide. The declaration states, â€Å"All human beings are born free and equal in dignity and rights† (Universal Declaration of Human Rights, n.d.Show MoreRelatedPros And Cons Of Assisted Suicide1609 Words   |  7 PagesAssisted Suicide Assisted suicide is when you give someone else permission like a physician, to kill you. Assisted suicide is legal in at least six states (Tolle, 1996) and there is lots of people who wanted to die because the disease they might have at the moment is just too much for them. If a patient that wanted to die the they would either talk to a physician or their doctor and give the doctor permission to just kill the patient. Assisted suicide can only happen when your medication is notRead MorePros and Cons on Assisted Suicide - Essay1221 Words   |  5 PagesKeri Starkel Pros and cons on assisted suicide Pages 5 What happens to a person when they get so depressed that they are on the verge of suicide? Well the only answer would be to commit it but what if that person cant find the guts to go through it alone. Well then they ask for assistance. This is called assisted suicide. Assisted suicide or in other words euthanasia is the killing by an act of an independent human being for their own benefit. 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Retail Organization Company Profile - 2270 Words

Retail organisation: Company Profile – John Lewis. Emergence of John Lewis and department stores John Lewis is one of the major successes in the British retail sector with a vast influential history. They are the largest department store retailer in the UK; this includes 31 department stores, 10 John Lewis at home stores, also shops at Heathrow airport and St Pancreas international. The company emerged in retail when the first store opened in Oxford Street in 1864. The first store came with the famous tagline ‘never knowingly undersold’. This is the promise that ‘the price of any item we sell will always be as low as the lowest price in the neighbourhood’. According to O’Brien, L, G. and Harris, F. (1991, pp 47) after 1850 a†¦show more content†¦Emphasis across the country was placed heavily on salesmanship and commerce. There was a movement from double functioning shops; shops that doubled as a place for business and work for shop keepers and family, and ‘lock-up’ shops. These shops were exclusively places of business. H owever, the major change from this period was the growth and emergence of large-scale retailing, thus the department store was born. This movement in retailing coincided with the opening of the first John Lewis department store in 1864. (O’Brien, L, G. and Harris, F.1991, pp 47) A department store is a retailer that sells a large variety of products. The stores are divided into a number of sections each offering a different service and product for consumers: the food department, the footwear department, the toys and games department, etc. Department stores â€Å"compete mainly by offering customers convenience [All products and merchandise they require is all in the same place, meaning visitations to other shops isn’t needed.], personal service and good quality products rather than on a basis of self service and cut prices.† (Collins, 2006.) John Lewis position in the retail sector The main aspect of John Lewis is the infamous partnership. This is a governance system that was both commercial and democratic; this allowed the business to move quickly and maintain a leading position in a competitive industry whilst giving every partner a voice in

Starbucks Marketing Analysis CRIS

Question: Discuss about the Starbucks Marketing Analysis for CRIS. Answer: Introduction: Starbucks in its new marketing objectives for expansion has planned to add the line related to the workout and fitness line. Brand awareness: The objective of the company is to increase the awareness of the brand among its active users around 50 % within its first year of launch. The company for increasing the new product brand awareness uses the present trends of the market towards the fitness and the health. The brand awareness can be increased through the utilization of the digital media. Growth Market Share: The increased awareness of the product among the health conscious users will help the company in generating the profit of almost 30 % within the first year of its launch (Haskova, 2015). Launch new product or services: The company for the increase market share will add new products to its menu. This segment of the company may include the bars and the protein shakes. The Starbucks in combination with the whey protein are the energy drinks and are also known as the pre or post workout products. The products will help the consumer to develop the muscles still being convenient and delicious as compared to the other products. Target new customers: This new product launch will target; females, people ranging the age 20-30 years, persons who are busy and often eat food on the run and the Consumers, who need the balance between the health and the convenience (Susanty and Kenny, 2015). Enter new markets: With the new concepts and entering the new markets of Europe and Asia will help the company in achieving its marketing objective of increasing the company sale in the first year of the launch of the new products. Stakeholders relation The company with the ideas of the new products also focus on the relation of the company stakeholders as this also results in the growth of the company. The company employees with the better relation work efficiently for the growth and the success of the company. The advertisement of the Starbucks product will increase the footfall of the consumers in the Starbucks store by 20 % (Haskova, 2015). The new health product in the menu will also help in building the strong relations with its consumers. This strategy of adding the new products related to the health and fitness by the company and results in the increased growth and the profit of the company. References Haskova, K. (2015). Starbucks Marketing Analysis.CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, 2015(1). Susanty, A. and Kenny, E. (2015). The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.ASEAN Marketing Journal, 7(1).

I. BACKGROUND Essay Example For Students

I. BACKGROUND Essay The location was a moderate to large size city near the east coast of Massachusetts. The city has a mix of all races and is diverse in its racial distribution. It is a city where most of the people are middle class working folks. While it is a moderate size city, it has few city problems such as homelessness, poverty and violence. The year was 1992 and it was the summertime. It was very hot and humid at about 11:30 at night and I was in a car driving around looking for something to do. It was a boring Tuesday night so I decided to go to a big video arcade hangout called Funworld. There is a number of video games as well as young people. The establishment is a large building with a large parking lot. I was with three other people in the parking lot when we were approached by a group of three other gentlemen. I myself am a caucasian male under 21 years of age. Two of the people I was with were upperclass caucasian males also under the age of 21. The last person was also under 21 and male, but he was African-American. One of the caucasians was a close friend and another was an acquaintance. The African-American was also a friend of mine. Of the three gentlemen that approached us, two were hispanic males that appeared to be over 21 and the other was a caucasian male that appeared over 21, although I couldnt be sure. Although I didnt want to make any judgements about them, they looked as if they were poorly dressed and over 21. So I deduced that they were in a gang or they were drug dealers, high school dropouts, etc.;. II.ACTIONAt first it appeared as if both groups would just pass by each other unnoticed but the caucasian male in the other group made a racist remark about my African-American friend. He said Look at those dumb dudes walking with that fucking spade. My African-American Dave turned around suddenly and said What the fuck did you say? The caucasian male retorted None of your fucking business dick! At this point both groups approached each other and then my friend Dave said You wanna go, in response the other kid said Lets go! and shoved him in the chest. The other two of the caucasian males friends jumped on top of Dave and then we all kind of got into a fight. We were mostly just pushing and shoving each other at first. After about a minute of pushing, two of the guys jumped on Dave and one jumped on my friend Chris. When I was looking at this I noticed that Chris, who is well-built, and the hispanic were mostly wrestling, but Dave was really getting hit. My first instinct was to help Dave, of course, because he was getting killed and Chris was okay. To my surprise however, my friend Dan helped Chris. I immediately jumped in to help Dave even though I was equally good friends with Chris and Dave. Dave was getting hit the hardest and needed help bad. I pulled one of the guys off Dave and then pulled the other off. By this time Chris and Dan had easily overpowered the hispanic kid, and when the three kids saw it was four against three, they just ran off when they saw that there was more of us than of them. I helped Dave off the ground, and saw that he had a bloody nose, but he seemed okay when I asked. Chris and Dan were fine and didnt show any ill effects at all. When I saw the hispanic people and the way that they were dressed I started wondering if they were going to start any trouble. My attitude toward was possibly prejudiced, but under the circumstances, at night with the clothing that was being worn, I think (obviously correctly), that I was right in the conclusion that they were out to cause trouble. I was taught no to the prejudiced, but in this situation Im wondering if what I did was considered prejudiced because I was correct in my first assumption of them. The problem is that though the actual instigator seemed to be that caucasian male from the other group, and not the hispanics. I feel a bit puzzled as to how my thinking and value or belief system could be construed in that situation. I believed that they would cause problems and they did cause problems; but was it the wrong thing to believe? I dont knowIII. REFLECTIONLooking back at the event I keep thinking about why Dan went over to help Chris who was doing fine, instead of h elping Dave who was getting killed. Dan is not friends with either of the two but merely acquaintances with both of them. It may not be right but I keep thinking. that there was a little racial motivation in the fact that Dan went to help Chris and not Dave. Why else would he have helped Chris instead of Dave. I also noticed that he wasnt too sympathetic to Daves feelings and didnt rush over to see how he was doing, or if he was hurtAt first these thoughts didnt really enter my mind, but the next day when I looked back on it and examined what had transpired, I started thinking that perhaps there were some hidden racial overtones in how Dan acted. Although he didnt say anything or act offensively to Dave, perhaps not being either of the two, I was able to notice their actions and how Dan was acting towards Dave. .ub408fa904a0ee56fb0f782c3541f9f60 , .ub408fa904a0ee56fb0f782c3541f9f60 .postImageUrl , .ub408fa904a0ee56fb0f782c3541f9f60 .centered-text-area { min-height: 80px; position: relative; } .ub408fa904a0ee56fb0f782c3541f9f60 , .ub408fa904a0ee56fb0f782c3541f9f60:hover , .ub408fa904a0ee56fb0f782c3541f9f60:visited , .ub408fa904a0ee56fb0f782c3541f9f60:active { border:0!important; } .ub408fa904a0ee56fb0f782c3541f9f60 .clearfix:after { content: ""; display: table; clear: both; } .ub408fa904a0ee56fb0f782c3541f9f60 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub408fa904a0ee56fb0f782c3541f9f60:active , .ub408fa904a0ee56fb0f782c3541f9f60:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub408fa904a0ee56fb0f782c3541f9f60 .centered-text-area { width: 100%; position: relative ; } .ub408fa904a0ee56fb0f782c3541f9f60 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub408fa904a0ee56fb0f782c3541f9f60 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub408fa904a0ee56fb0f782c3541f9f60 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub408fa904a0ee56fb0f782c3541f9f60:hover .ctaButton { background-color: #34495E!important; } .ub408fa904a0ee56fb0f782c3541f9f60 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub408fa904a0ee56fb0f782c3541f9f60 .ub408fa904a0ee56fb0f782c3541f9f60-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub408fa904a0ee56fb0f782c3541f9f60:after { content: ""; display: block; clear: both; } READ: Spontaneous Generation EssayI was feeling confused and hurt at the game time. I was feeling confused because I didnt know why one of my friends would act this way. If one of my friends did act this way then I was hurt both because of the gap between my values and his as well as feeling confused as to when he started acting this way, or if he had always been racist and I just didnt notice. I was starting to wonder if I knew my friends as well as I though or if perhaps we have drifted in different directions in values and beliefs. I dont know what role my thoughts and feelings played in the altercation between the two groups other than the fact that I thought of helping my friends. I also felt a great amount of hatred towards the hispanic race. Looking back I know that was wrong but at the time when my friends and I were in a fight with them I hated them so much I wanted to kill them. I know I wouldnt have if it came down to it, but because of two people I hated their entire race. I think the fact that I was white and one of my friends was black and another of my friends was white affected the situation largely. Also to a degree the fact that two of the other men were hispanic and the amount of hatred I felt toward them. As for my friend, for a couple of seconds I almost felt ashamed to be white, because someone of my own race was being prejudiced towards my Afro-American friend. Although I dont want to make it seem as if I am ashamed to be white, at the time I felt as if I had to represent my whole race in feeling bad towards what happened to my friend Dave and also how my friend Dan acted. I think a factor that has not been discussed that was prevalent in this case was the fact that the three other gentlemen started the altercation and not us. This made me feel more hostile towards them and the fact that we really had nothing to do with the fight starting, but yet because of the fact that we were three caucasians and an Afro-American was different to them. They didnt like what they saw so they tried to change it by any means possible. I think that Dan was perhaps confused and perhaps upset at the same time. He was struggling internally because two people he knew were involved in a fight and he had to make a choice between the two as to which one to help. On the one hand one person he knew was white and in a fight but he didnt seem like he needed help. On the other hand, Dave who is African American seemed like he needed help in a fight but didnt get any except from me. Chris was thinking that the other three men had no right to do what they did and they would have to pay for their actions as well as their words. I really cant say what the white man was thinking when he said that because I dont know why anyone would do something like that. As for the other two, I know that they felt the same and got more than they bargained for when we got in a fight. I think that the different social groups here create an obvious issue. The fact that a white and two hispanics were fighting against an African American and two whites shows that the race was the key factor. This fight alone was a melting pot of individuals. I think in my mind that the fat that Dan was white affected his decisions, not in a big way, but in some sort of way. I dont really know about the other three, but as for Chris and I, race affected us in terms of white and hispanic because thats who we were mad at the most. I dont know why this would be the case, but it just was. .u2cee22109e5cea9e1890f586f5da1199 , .u2cee22109e5cea9e1890f586f5da1199 .postImageUrl , .u2cee22109e5cea9e1890f586f5da1199 .centered-text-area { min-height: 80px; position: relative; } .u2cee22109e5cea9e1890f586f5da1199 , .u2cee22109e5cea9e1890f586f5da1199:hover , .u2cee22109e5cea9e1890f586f5da1199:visited , .u2cee22109e5cea9e1890f586f5da1199:active { border:0!important; } .u2cee22109e5cea9e1890f586f5da1199 .clearfix:after { content: ""; display: table; clear: both; } .u2cee22109e5cea9e1890f586f5da1199 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2cee22109e5cea9e1890f586f5da1199:active , .u2cee22109e5cea9e1890f586f5da1199:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2cee22109e5cea9e1890f586f5da1199 .centered-text-area { width: 100%; position: relative ; } .u2cee22109e5cea9e1890f586f5da1199 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2cee22109e5cea9e1890f586f5da1199 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2cee22109e5cea9e1890f586f5da1199 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2cee22109e5cea9e1890f586f5da1199:hover .ctaButton { background-color: #34495E!important; } .u2cee22109e5cea9e1890f586f5da1199 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2cee22109e5cea9e1890f586f5da1199 .u2cee22109e5cea9e1890f586f5da1199-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2cee22109e5cea9e1890f586f5da1199:after { content: ""; display: block; clear: both; } READ: Critique: Getting Off The Welfare Carousel EssayI believe that African-American viewing this would have felt the most strongly. The event they would have sen unfolding in front of them would have hurt a lot. They would have jumped in to help not only my friend Dave but also all of us because we were all trying to fight for the same thing out there. African-Americans also would have been puzzled as to why one white man would help out a black man but not two. The way events unfolded would have made them think twice. In an odd way I feel another thing that would have made people jump in to help was the fact that a caucasian and an African-American were fighting for each other . As much as we hate to admit it that is not a scene we see nearly enough of in this day and age. Something has got to be done about it immediately(I think I got all of it cut over)

Alcoholic Teens essays

Alcoholic Teens essays When teens run into friends around town, a common question that most of us hear is Hey, what are you doing tonight? This could be answered any number of ways, but in this day and age you will probably hear about how everybody is going over to somebodys house to drink. Keggers and Jungle Juice parties are the most common, because they are cheap and will get you drunk. Keggers usually sell cups for the beer which will give you unlimited refills. Jungle Juice parties ask for a cover at the door and again you are given unlimited refills. The only difference between the two is that Keggers are beer and Jungle Juice parties are mixtures of hard alcohol. Fridays and Saturdays are prime days to go out and drink. Teens know those are the days you dont have to get up on the following morning. With that in mind, you can easily drink yourself silly causing your body to become dehydrated. This has come to be called a hangover. Hangovers can completely incapacitate you giving you any of the following; headache, nausea, diarrhea, lack of appetite, shakiness, feeling tired, and a gross-tasting mouth. These are caused by being dehydrated and by the by-products when alcohol is digested. One such by-product is acetaldehyde. Research suggests that it may be responsible for the worst of your hangover. Someone that can subject themselves to this pain every week really needs to redefine their idea of fun. It seems to have become the only thing teens can do to enjoy themselves. Days of going bowling, roller skating, and cruising in the car seem to be over. Some may still do these things, but not as often as they go to gatherings or parties. The idea to get together and socialize can still be accomplished even though you wont have a drink in your hand. Activities such as cookouts, swimming, and sports can easily take place of any alcoholic party. The fun is already included if you let yourself relax and get int...

Diversity Statement Essay Examples - Graduate Application Essays

Diversity Statement Essay Examples - Graduate Application EssaysGraduates of several programs often look for diversity statement essay samples. A diversity statement is a statement of your own personal beliefs that you will submit to universities. It provides a clear view of what you believe and why.It is a short paragraph, usually written in the first person and expressing the most specific diversity of opinions and viewpoints. The diversity statement should be used as a way to share a personal vision for yourself and your future career. You want to present your best attributes to admissions committees.There are some common elements to writing a diversity statement. The main one is the view or belief that you hold. The other one is that you are interested in people of a wide variety of views and perspectives. Some examples of beliefs or viewpoints would be; belong to or are not a member of a minority group, participate in or do not support any social movement, belong to or do not su pport a specific religion, or are open minded and independent and seek to express those characteristics.The diversity statement is supposed to help you explain your own personal understanding of an issue that is important to you in the public view. You may feel passionately about one issue or have certain opinions that could be misconstrued as being biased. Understanding yourself and your beliefs can help you write a diversity statement essay sample.Even if you disagree with the general public view, or if your viewpoint is probably considered taboo, you still need to present a diversity statement. It provides an opportunity for you to provide some extra information about your view. For example, if you think the support for gays and lesbians is harming society, or you may consider it an injustice, then you should provide this information. If you are unsure about how to write a diversity statement, you can find samplediversity statements online.Many diversity statements are about the recent history of the issues in a psychological, anthropological, or sociological field, or a psychologist's group. These are good examples of diversity statements. They talk about the progress of the issue over time. They show that the beliefs are not new, and they are something that the writers support.Other samples of diversity statements are found in celebrities, businesspersons, political candidates, or even students. They speak about a public figure, politician, or school or workplace situation. Often these statements are positive, but they will always talk about an issue or a place or person that the writer supports.Writing a diversity statement will be a large part of your graduate application. If you do not know how to write a diversity statement, you can find sample diversity statements online. Whether you are applying to psychology programs, schools, or workplaces, it will be necessary to use the diversity statement in your graduate application.

Free Essays on Piccasso

, that the painting could do all the talking needed. In October of 1901, Picasso painted beggars, very poor women who had children, blind men, harlequins, crazy people, and social outcasts. Picasso did this as a social protest. In the winter, he paints a portrait called Autoportrait. This portrait is a painting of him during the blue period. He depicts himself as unhappy, there isn’t a smile on his face, an... Free Essays on Piccasso Free Essays on Piccasso SUBJECT: Pablo Picasso Pablo Picasso’s Blue Period 1901, before moving to Madrid Pablo Picasso was staying in Mlaga with his friend Casagemas at his family’s house. He outraged his family while staying there by staying out late, not dressing properly, visiting brothels, and ignoring his family members that the two were not allowed to stay with the family. Pablo Picasso’s friend Carlos Casagemas passed away after committing suicide in front of friends at the Cafà © de l'Hippodrome because of the failure with his girlfriend Germaine. Picasso finds out about the death of his friend while in Madrid. During his time in Madrid, Picasso paints the people that surround him while sitting on the street corners. Picasso starts using pastels and paints to depict the different classes of the people. When he would use the harlequins and the poorest class of society, as models he mostly used blacks and whites to portray the harshness of their lives. When he would paint the high-class people, he would use softer tones and seductiv e colors. At this point of his life, he was just starting to reach his blue period (pre-blue period). Picasso moved back to Paris and that’s where he went into his blue period. It was after the visit to the women’s prison in Paris that turned him to use primarily blue. Picasso said, â€Å"It was thinking about Casagemas ... that got me started painting in blue.† Picasso’s wanted his paintings to be primarily political. He believed that the art explained pain and sadness without using words, that the painting could do all the talking needed. In October of 1901, Picasso painted beggars, very poor women who had children, blind men, harlequins, crazy people, and social outcasts. Picasso did this as a social protest. In the winter, he paints a portrait called Autoportrait. This portrait is a painting of him during the blue period. He depicts himself as unhappy, there isn’t a smile on his face, an...

Research Proposal Form Dissertation Example | Topics and Well Written Essays - 2500 words

Research Proposal Form - Dissertation Example In 1974, being the earliest legal opportunity, majority of the 16-year old British boys left full-time education. The driving force behind differentials in earnings at given levels of experience is the variation in years of schooling prior to labour market entry depicted in the simplest human capital model. But this model is inapplicable for the majority of young people in Britain because they have no schooling beyond the compulsory level. Therefore, it is essential to determine the big variation of success in the labour market regarding this group of young men. We observe the boys who left school in 1974 at the age of 16, and analyse their success with their respective occupations in 1981 (Connolly, et al. 1991; Elias & Blanchflower, 1988), by computing the average gross hourly earnings (over the whole male labour force) in the relevant occupation, gathered data from the Department of Employment’s New Earnings Survey. The sample considered is drawn from the National Child Dev elopment Study (NCDS) panel which is based on all individuals born in Britain in the week, March 3-9, 1958. The current paper aims to gather perceptions and causal attributions of the general public on youths not in employment, education, or training. The eventual goal is to facilitate these youth’s process of finding meaning – that is, assisting them in determining their rightful niches in society.

Compare and contrast the social welfare and social workfare-ism models Essay

Compare and contrast the social welfare and social workfare-ism models of citizenship and evaluate their links to political globalization - Essay Example But the policy in this world regarding this is that, if you want to attain something you’ll need to work for it. That’s the reason why there is a must to find a job for every individual, to support their living and continue surviving in this crucial world. And one of the economic problems of each country is the continuously increasing of the number of their people who are unemployed and underemployed. Government organizations worldwide are now in action to dissolve this economic problem. There came social institutions to help build up individual’s function as interdependent units, that each of them are carrying out the full range of his or her roles and responsibilities to have a functional and effective society. The social welfare is opened for everyone. They helped human kind to find their way for a more realistic living with functions in its society. The social workfare came to be presented to the people to achieve the aims and goal in which they provide their people the opportunity and success to help build up a strong community. People of the state will all take advantage of these wonderful opportunities that will help improve their living. The people behind this organized institutions formulated some programs like Non-Formal Education program. This kind of proposals and activity project on a country serves as a support for the foundation of an individual. As we all know that every individual serves as the foundation of a society, and to have a strong society we need a strong foundation also. Every citizen composed a state and should be well founded. This workfare is included under the political stands. Government sectors are responsible of taking good care of its people. Their first aim before taking their position must be for the common good of the people and not for their selves. They take the oath for the common good. Because of having the

Growth Strategy for Vincor Essay Example for Free

Growth Strategy for Vincor Essay Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments red, premium, varietal, and ice wines. Supply is always a big concern and government regulations for the sale of alcohol must be considered. As a result of the changing environment, new prospects in the market and strategic growth in external markets (international) should be analyzed. Going forward, Vincor’s growth strategy needs to focus on markets where they can have substantial market penetration and be highly successful. The opportunities are as follows: 1) Expand into international markets via acquisition and restructure the current debt to reduce interest costs. Capitalize on the popular brand name in the new market to achieve significant foreign growth. 2) Varied approach to cost reduction and focus on niches within Canada. Recover a portion of the emerging grey market by developing new product packaging for the low-end wines (plastic or boxes). 3) Build mutually beneficial partnerships with new glass bottle suppliers and develop a sales channel that will induce economies of scale for the price of bottles and increase margins; or renegotiate with current suppliers to reduce costs and provide incentives by signing an exclusivity agreement. 4) Zero in on the ice wine consumers by meeting the demand. Exploit the Inniskillin brand in the Canadian premium wine market in order to gain market share. 5) Develop a new product internationally through a partnership with a winery or vineyard by leveraging Vincor’s strong management team, international award status and proven sales force to sustain Vincor’s growth pattern. Expanding internationally through the acquisition of a company with strong branding would prove the best alternative, both in terms of timing and future growth potential. Developing a partnership in order to produce new products would take years and considerable time and effort before any gains would be realized. The varied approach would not produce enough growth to support an IPO, but many of these avenues will be addressed to reduce costs over the next several years. First six (6) to twelve (12) months: †¢ Set up the team that will conduct an international market study to determine which market, and more specifically, brand to penetrate. The team will include: 1. Jones and a market insight team (utilize services of a consulting firm that specializes in foreign winery acquisitions) 2. Jackson and his mergers and acquisition (MA) team 3. Munroe for sales and marketing 4. Investment banker †¢ The market insight team will gather the data and develop a sound understanding of the targeted wineries and knowledge of the regulations of the country †¢ Recommendations will be made to MA team Next twelve (12) to eighteen (18) months: †¢ Once a decision is reached, the investment banker and MA team will contact the companies, begin their due diligence process and conduct the final purchase †¢ The new winery will be integrated into Vincor’s portfolio and Munroe with his sales and marketing team will be responsible for its growth The international acquisition will expand Vincor globally and provide for significant growth in its portfolio. At the same time, the desired Canadian relationships with suppliers will be cemented to reduce cost of sales and increase margins.